OUR MISSION
The transition to clean energy can make everything better - lower bills, better jobs, cleaner air and more connected communities. But powerful interests stand in the way.
Progress is still too slow and increasingly vulnerable to political backlash.
The Secure Energy Project exists to overcome these obstacles.
A PARTNERSHIP APPROACH
We work with businesses, governments and communities.
We use real-world data, audience-tested messaging, and proven communications strategies to show how clean energy improves lives, enriches communities, and builds a better future for all of us.
We analyse what’s blocking progress, we design tailored communications campaigns, and we work in coalition with others to win public and political support for renewables and drown out fossil fuel misinformation.
Leila Aly El Deen
Leila is a seasoned expert with 20 years experience in campaigns, strategic communications, grant-making and community organising. Leila has built & led campaigns for Greenpeace UK and USA, Purpose Climate Lab, C40 Cities and Bloomberg Philanthropies.
Founder & CEO
MEET OUR TEAM
Alice Harrison
Pavlina Draganova
Alice Harrison
Alice has over 15 years’ experience as a campaigns and communications strategist. Most recently, she worked as Head of Fossil Fuels Campaigning at Global Witness, where she and her team exposed how the fossil fuel industry has shaped public and political opinion to slow down the clean energy transition. Alice began her career in a newsroom, working at Germany’s state broadcaster Deutsche Welle.
Senior Director
Pavlina Draganova
Pavlina is a campaigner and social entrepreneur with over 8 years' experience building tech and movements to improve social and environmental outcomes worldwide. She was previously Global Network Lead at Organise, an international labor rights organization with over 2 million members worldwide. She has a background in public international law and policy.
Strategic Campaigns Director
Leila Aly El Deen
Why is building public support so critical for a rapid and effective energy transition?
Solar and wind are now far cheaper and more abundant than fossil fuels; and we have new generation energy storage that solves the challenges of the past. Renewables offer increased energy security, cheaper bills, and improved access to energy worldwide. But many people and industries are still making energy consumption and investment decisions based on outdated and misleading information. If we don’t communicate the opportunity of renewable energy effectively and in a way that drives public support, political and industry leaders won’t move quick enough to deliver the transition we need - slowing the pace of global progress down, and delaying huge positive impacts for both our environment and our economies.
How can Secure Energy Project help my organisation achieve impact?
Secure Energy Project brings many collective years of campaign and strategic communications expertise to the task of effectively communicating the benefits of the renewable energy transition to diverse global audiences. We conduct cutting-edge audience research and narrative mapping and turn this into messages and communications products that work. Secure Energy Project was a lynchpin organisation in the agreement to Triple Global Renewables at COP28. We brought together a coalition of funders and NGOs campaigning for a target to triple renewables by 2030; secured influential news media coverage and opinion pieces in key publications; worked with allies to expose fossil fuel lobbying; and geo-targeted decision makers with our messages - culminating in a successful campaign, and a COP28 commitment to triple global renewable energy capacity by 2030.
Who do you currently work with?
We work with: 1. Philanthropic foundations seeking strategy consulting expertise and advice on the best use of strategic communications to address energy transition challenges in a variety of national and regional contexts. 2. Renewables businesses and industry bodies facing challenges in a difficult regulatory environment or with publics who have concerns on how the energy transition will impact their lives and questions on the benefits that local solar or wind energy can offer. 3. Civil society or campaigning organisations that need public support to persuade governments or businesses to take more decisive action to accelerate the energy transition. We can advise on, and develop, campaigns that can reach people who will most benefit from the energy transition and who can influence policy makers and business leaders to move more decisively.