.png)
The world still doubts we can build a clean future.
Our economies and communities will thrive on clean energy. Far from being a sacrifice, the renewable energy transition offers us a future of clean air, economic opportunity, stable prices and much greater energy access. So why does the transition feel so hard?
Solar and wind power already make up over 80 percent of the capacity additions in electricity around the world. Yet, listening to the news, it seems the clean energy future is an open and difficult question.
The economics is on the side of renewables, but if we don’t ensure the government and the public is supportive of a shift to clean energy, we will not meet our deadline to clean our atmosphere in line with UN demands.
The Secure Energy Project has been designed to disprove the old myths and build global confidence that clean energy offers a cleaner, cheaper, safer and more secure future.
The Secure Energy Project supports three key actors in the energy transition movement.
Campaign organizations have spent years fighting tough fossil fuel problems. Now we need to advocate for the real and available solution. Through centering hope and opportunity, we can reach many more people and mobilize new communities.
The Secure Energy Project is partnering with organizations in Africa, Latin America and Asia to build compelling white label campaigns that will draw new communities into demanding more renewable energy from their governments.
OUR OFFERINGS
Strategic analysis to identify politically influential audiences
Design & testing of communications and messages with the latest AI technology
Design of creative communications content that can reach a target audience
Full spectrum services to develop & deliver earned & paid media campaigns, digital campaigns & direct political lobbying
Renewable energy companies face unique challenges in delivering new energy projects. Even if they can navigate the national and regional planning and permitting processes, they can face resistance from communities who have not been convinced of the benefits of this new technology.
The Secure Energy Project partners with renewable companies to support their communication with communities and help them shift scepticism to enthusiasm.
OUR OFFERINGS
Analysis of unique local context, the power brokers and cultural context
Support for companies to identify local champions to validate their projects
Design promotional campaign strategy to engage the right messengers & support a positive outcome
Test public & government messaging with the latest predictive AI technology
Create bespoke creative communications content that can reach the target audience
Full spectrum services to develop & deliver earned and paid media campaigns, digital campaigning & direct political lobbying
Renewables are taking off in richer countries, but the lack of investment in less developed economies risks our chances of meeting the UN deadline to deliver the energy transition.
Smart philanthropists know that they need to invest in campaigns and communications to bring popular and government support to this problem.
The Secure Energy Project has great experience of working with philanthropists to fund the acceleration of renewables. We can help funders access and understand the extensive network of small partner organizations that we are connected to.
OUR OFFERINGS
Landscape analysis of new regions and organizations
Identifying opportunities for investment in new communications projects
Supporting grantees to develop and deliver their campaign design skills
Supporting grantees in building and delivering strategic communications campaigns
Supporting due diligence, learning and evaluation of complex communications output
The energy transition requires massive political will to change, which requires massive public support. Right now the public still hears the wrong story about renewables.
The Secure Energy Project is changing the narrative around renewables.
The Secure Energy Project identifies obstacles to the renewable energy transition and solves for them. We are activating new communities, building new voices and gaining policy wins. By changing the story of renewables, we will shift power and thus political will to drive the renewable energy transition.
Our mission is to accelerate the energy transition in a way that benefits all of us, without sacrificing the speed required to get there.
The Secure Energy Project is committed to providing communication and campaign support to anyone with a commitment to increasing renewable energy capacity. We have a bias toward the global south where energy investment remains far too low. Our goal is to help organisations remove the obstacles that can slow the transition to a secure energy future. We believe that everyone should have access to clean, affordable, and reliable energy sources. We work with businesses, governments, and communities to ensure the shift to renewables is fast and fair so that we can create a brighter future for all.
The Secure Energy Project centers feminist principles of collaboration, deep-listening and intersectionality. We are an agile and effective team of global communication and campaign strategists that use our decades of experience to strategically shift power. Currently an all female staff, the project is led by Leila Aly El Deen. Leila is a seasoned expert in campaigns, strategic communications, grant-making and community organising. Leila has built & led campaigns for Greenpeace UK and USA, Purpose Climate Lab, C40 Cities and Bloomberg Philanthropies.
-------